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Corporate AD Campaign - Energising Lives

Corporate AD Campaign - Energising Lives

BPCL has always believed in the core values of innovation, care and reliability. While we as a company, have constantly been innovating and pioneering efforts in every field, the future holds a lot of promise as many more planned innovations come to life.

A recent study by Brand Equity study indicates that customers have a positive outlook to companies perceived to be innovative, especially in the petroleum sector. As none of the Oil companies assumed that position so far, BPCL decided to bring its core values to the fore with this communication campaign that validates how we “Energize Lives” through innovation.

TV Commercials

TV Commercials

Our existing offerings like Pure For Sure, Branded Fuels and Loyalty Cards highlight the importance of innovation. With that focus in mind, BPCL Ad campaigns have always been considered a landmark in Oil Marketing.

With all our Ad campaigns and TV commercials, our intention is to refresh stakeholder memory on the company’s contributions.

The story line has been simple and narrated by the two drops of oil in the BPCL logo, animated to display our innovations, before finally merging in again to form the BPCL logo once more.


  • Greetings to all customers on BPCL Foundation Day, 2015_Youtube_thumb_1
  • Bharat Petroleum Energizing a Billion Lives_Youtube_thumb_2
  • BPCL Safety Anthem_Youtube_thumb_3
  • Automation - Technology for our customers_Youtube_thumb_4
  • The Foundation day AV (Hindi) - 2014_Youtube_thumb_5
  • BPCLs CSR Initiatives_Youtube_thumb_6
  • BPCL - Pipeline Safety_Youtube_thumb_7
  • e Bharat Gas -Precautionary measures_Youtube_thumb_8
  • Speed by BPCL_Youtube_thumb_9
  • BPCL Aviation - Every drop of oil is energizing skies_Youtube_thumb_10
  • MAK 4T_Youtube_thumb_11
  • BPCL - MAK Lubricants_Youtube_thumb_12
  • MAK Lubricant Makes it Possible_Youtube_thumb_13
  • Touching & Energizing Lives_MAK Lubricants_Youtube_thumb_14
  • MAK Lubricants - Possible Hai_Youtube_thumb_15
  • Bharat Petroleum- Song on Safety (Suraksha)_Youtube_thumb_16
  • Bharat Petroleum Corporation Recruitment - 2015_Youtube_thumb_17
  • Bharat Petroleum_Youtube_thumb_18
  • EMPOWER Women Day @ Bharat Petroleum_Youtube_thumb_19
  • BHARAT PETROLEUM.mp4_Youtube_thumb_20
  • BPCL - Speed + Mak Ad_Youtube_thumb_21
  • Bharat Petroleum Corporation Limited_Youtube_thumb_22
  • Saina Nehwal Joins Swachh Bharat Campaign with Bharat Petroleum - 6TV Telangana_Youtube_thumb_23
  • E A Vimal Nathan, General Manager (Logistics) Retail, Bharat Petroleum_Youtube_thumb_24
  • Beautiful and Motivational MAK lubricant bharat petroleum TVC with VICKY ARORA t_Youtube_thumb_25
  • BPCL ED KR Refinery_Youtube_thumb_26
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb_27
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb_28
  • Human Hearts_Youtube_thumb_29
  • OISD Award for BPCL_Youtube_thumb_30
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb_31
  • PFS Vaada Nahi Daava_Youtube_thumb_32
  • Abhishek Kumar on his experience with BPCL_Youtube_thumb_33
  • BPCL ED Aviation_Youtube_thumb_34