BPCL Brand Quiz Baadshah – 2018 Enters Asia Book of records as Largest Corporate Brand Engagement Program in Asia
17 Oct 2018 | BPCL
BPCL believes that every mind is like a river delta, ever fertile to breed knowledge. The organization has taken this factor into the limelight, to regulate the tributaries of knowledge, learning and wisdom that originate from the well-lubricated minds of its family and helped it to converge on a single platform called the BPCL Brand Quiz Baadshah - 2018. The quiz programme is a knowledge enhancement initiative and the largest Corporate Brand Engagement Program in Asia for employees and channel partners (RO dealers, LPG Distributors, Lube Distributors) and this mega event justifiably entered the Asia Book of Records and India Book of Records in 2018 with 12646 participants.
The participants were from all Strategic Business Units, entities and refineries across regions and states. Out of this, 6320 participants were employees and the rest of the 6326 contestants were channel partners. 8 teams comprising 16 participants qualified for the Grand finale. BPCL Brand Quiz Baadshah - 2018 mirrored the intellect of the BPCL parivar The objective of this mammoth event was not just about testing the General Knowledge related to BPCL but also to build brand equity and awareness that will be fruitful for the entire BPCL family and bring about inclusive growth within the BPCL fraternity.
The quiz programme was held from 26th June, 2018 to 12th Oct., 2018 and was spread across 5 rounds which included 2 online rounds and 3 live rounds, covering 23 cities. Every event was complemented with games and prizes to fuel further interest among the participants. The Scintillating Grand finale was held at BPCL, Mumbai on 12thOct’18 and was webcast live.
Brand Quiz Baadshah was awarded Asia Book of records and India Book of Records for 2018 as Largest Corporate Brand Engagement Program in Asia for employees and channel partners at the event.The Grand finale was attended by Sh. Arun Singh, Director ( Marketing ) and Mr. K Padmakar, Director ( HR ) and Mr. N. Prabhakar , CGM ( Brand and PR ) among galaxy of senior officials of BPCL.