With great pleasure, BPCL announces another outstanding acclaim won by PetroBonus & SmartFleet, our fuel loyalty programs at the AIMIA Loyalty Awards 2016 held on 3rd February 2016 at Mumbai.
Our Loyalty Programs were awarded the “Best Cards Product & Programme of the Year – Loyalty Card” for the year 2014-15, after a rigorous selection process by a coveted jury of Industry experts. The award was received by Mr.George Paul, ED-Retail, Mr.A.K.Kaushik, GM-IT & BI, Mr.Vijay N Tilak, DGM–Strategy & Loyalty, Ms.Vinita Kunder, Asst.Manager-Loyalty, at a prestigious ceremony attended by reputed Loyalty Brands across countries.
The AIMIA Loyalty Awards were instituted in the year 2006-07 are the most credible awards in the Loyalty arena, creating a unique platform for loyalty marketers to showcase their work and exchange ideas. Our Loyalty Programs – PetroBonus and SmartFleet have received several recognitions in the past years in various categories of the AIMIA Loyalty Awards, such as, Best Loyalty Program, Oil &Gas Sector ; B2B Sector & Service Sector.
The awards were a part of a 2 day Loyalty Summit with many informative and engaging sessions on contemporary topics such as, Mastering the Balance between Brand Loyalty & Payment Tender Loyalty; How To Get More Customers & The Data Driven Way to Loyalty.
The Summit also had theme based workshops on Consumer Trends, Customer Experience and Gamification for motivating and driving human behavior. Mr. George Paul, ED Retail as a panelist on the Customer Experience through the Convergence of Loyalty and CRM shared his views on the importance of recognizing the customer’s need as the starting point of all Loyalty initiatives. Other panel members included, Ms. Kamal Bajwa, Chief Customer Operations Officer, Tata Sky Ltd. , Mr.Shalabh Srivastava, Senior Director - Customer Experience, Flipkart & Mr. Amandeep Singh Munial, Director & Head – Global Service Delivery, India, ebay India Pvt. Ltd.
The AIMIA Loyalty Summit and Awards 2016 was an invigorating experience for the team, all charged up to deliver the next level of loyalty offerings with enhanced features for a superior customer experience at Bharat Petroleum retail outlets.