Recession is an economic phase, which does necessitate reconsidering marketing and advertising strategies. However, this does not have to end up in cutting on the marketing investments and advertising is one of them.

The new XK combines Jaguar's legendary performance, with advanced technologies and sporting luxury to create a Grand Tourer with the heart and soul of a sports car.

  The cool showers are refreshing but they bring with them an increased susceptibility to a lot of diseases that are peculiar to the monsoon.

  As light is made up of a collection of many colors: red, orange, yellow, green, blue, indigo, violet...

Ganesh Chaturthi, the birth anniversary of Lord Ganeshji, is celebrated with great pomp..


Virgin Galactic Unveils Spaceships That’ll Take Passengers Up in 2009

  Tips to Monsoon Proof Your Car




MAK BOAT XP a high premium diesel engine oil confirming to API CH – 4 for fishing trawler was launched by Bharat Petroleum Corporation Ltd.

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Recession is an economic phase, which does necessitate reconsidering marketing and advertising strategies. However, this does not have to end up in cutting on the marketing investments and advertising is one of them. It is convenient for those companies to trim down advertising that consider advertising an expense. It is easy because advertising has a lagged effect and provides momentum to sales, so the adverse effect of curtailing advertising is not apparent soon.

The million-dollar question here is, should companies decrease, maintain or increase advertising during economic slowdown? The answer is it depends. Yes, it depends on the company’s objective; whether it is to create brand awareness, brand recall, top of mind or a tactical push via sales discount for the consumers to buy its brand.

It depends on: “Share of voice (SOV) and market share objectives.”

In most of the cases,

"Advertising is a must-have investment for business growth and profitability."

When economy is stable or growing there are many players in the market that are aggressively advertising and selling their products and services. It creates lots of noise and clutter. Thus marketers fight for the SOV to stay on top of minds of consumers because if other factors are constant, the SOV drives the market share. In slower economic conditions, average companies drop off the advertising landscape so there is less noise in the market. It is prudent then to continue advertising for increasing market share. If marketers even maintain their ad spend they will get noticed more and increase their market share and sales because there is less noise, clutter and competition.

Advertising during a recession provides a unique window of opportunity for investment purposes to:
  • Build equity
  • Solidify your customer base
  • Gain new customers
  • Make inroads on your competitors who have cut their advertising during the recession period.
This window of opportunity is created by the understanding that,

"Advertising is an investment, not an expense"

However, it is easily understood why many people do not view advertising as an investment, but treat it as an expense. It is because advertising frequently does not represent a fixed cost, like capital expenditures, which are investments.

The importance of advertising during an ‘Economic Downturn’

Don't Cut Your Advertising Budget Just Because Consumers Aren't Buying Now

Although consumers may not actively purchase products now, they may make notes of the products they want when they have more money. In other words, although economically stressed consumers realize that they cannot purchase non-essential items in their present situations, they still have wants and desires, so they make wish lists of items they will buy later. For this reason, businesses that appeal to potential customers' feelings (wants and desires) will get their products places on those customers' wish lists. Companies who start advertising after economies improve miss out on opportunities to sell their products first. It is as if they start a race several minutes after the race moderator blew the "go" whistle: They diminish their chances of winning the race from the start and must work much harder if they want to beat others running in this race.

In the business world, a business sets goals of winning races
That is, a business does not want to allow its competitors from making more money by taking away business. Such races never end even if consumers do not actively buy products.

In conclusion:
An economic downturn or recession is no excuse to not advertise your products.
After all, recessions eventually end, and economic situations eventually improve, so it is in a business' best interests to continue advertising and branding its products during recessions.

Source :

Janmashtami festival is dedicated to Lord Sri Krishna to commemorate his birth ceremony.Apart from various rituals and customs, on the birthday of Lord Krishna, all his devotees prepare various kinds of sweets and dairy products to welcome him. One of the most commonly prepared dairy products on this day is the kheer.
  • 5 cups Milk
  • 1/2 cup Long-grained rice
  • 2 tbsp Almond powder
  • 1 tsp Cardamom powder
  • A pinch of Saffron
  • 1 tin Condensed milk
  • Sugar to taste
  • Cook rice in a pressure pan with enough water, till soft. Drain and mash.
  • Heat milk to a thick and creamy consistency.
  • Add condensed milk, mashed rice, sugar, almond powder, cardamom powder and saffron.
  • Cook till creamy.
  • Serve hot with puris.

Recipe taken from :

Singhare Ki Puri  
  • 1 cup Singhare Flour (Kuttu)
  • 1 tbsp Oil
  • 2 tsp Oregano (Ajwain) Seeds
  • 1/4 cup Coriander Leaves
  • 1/4 cup Chopped Spinach
  • 1/4 cup Potatoes, boiled and mashed
  • 2 Green Chilies, chopped
  • 1 tbsp Red Chili Powder
  • Salt to taste
  • Water, for kneading
  • Oil, for deep frying
  • Mix all the mentioned ingredients thoroughly (except oil) in Singhara flour.
  • Since Singhara flour is not like the normal wheat flour, you need not add too much of water while kneading it.
  • After kneading the flour well, take small portion of the flour and make it into a small kneaded ball, in your palm. Then, shape the kneaded ball it into a puri.
  • Heat oil in a frying pan and fry poori, until it becomes dark brown in color.
  • Repeat the above step with the rest of the flour mixture.
Recipe taken from :
Ganesh Chaturthi Special Recipes

Ganesh Chaturthi, the birth anniversary of Lord Ganeshji, is celebrated with great pomp and show in India. There are a variety of sweets made on this occasion, with the most popular one being Modak. The worshippers visit Ganesh temples on this day, to perform Puja and offer many other sweets and milk to idols of Lord Ganeshji.

Modak (Sweet dumplings)
  • 1 cup grated coconut
  • 1 cup grated jaggery
  • a pinch of nutmeg
  • a pinch of saffron

For the shell:
  • 1 cup of water
  • 2 tsp ghee
  • 1 cup of rice flour
Method: For the fillling
  • Heat a pan, add the grated coconut and jaggery.
  • Stir for about five minutes.
  • Add the nutmeg and saffron, mix well.
  • Cook for another five minutes and keep aside.
For the modak:
  • In a deep dish, boil water with ghee.
  • Add the salt and flour. Mix well.
  • Cover the dish and cook till its half done.
  • Spread some ghee on the base of a steel bowl and while the dough is still hot, knead it well.
  • Now take a little dough, roll it into a ball, flatten it well, shape the edges into a flower pattern.
  • Put a spoonful of the filling onto the dough and seal it.
  • Put the dumplings in a muslin cloth and steam them for 10- 15 minutes. Serve.
Recipe taken from :
Dilli Aloo Kachalu Chaat
  • Potatoes, 1 inch pieces - 2 large
  • Sweet potato, 1 inch pieces - 1 large
  • Lemon juice  2 teaspoons
  • Salt to taste
  • Ginger, cut into thin strips  1 inch piece
  • Oil  to shallow fry
  • Sweet date and tamarind chutney 1 tablespoons
  • Chaat masala  1 teaspoon
  • Red chilli powder  1/2 teaspoon
  • Roasted cumin powder  2 teaspoons
  • Green chillies, chopped  2
  • Fresh coriander leaves 3 tablespoons
  • In a small bowl, add one teaspoon lemon juice and a pinch of salt to the ginger strips and keep in the refrigerator till use.
  • Heat sufficient oil on a thick tawa till medium hot. Place the potato pieces and shallow-fry till crisp and golden. Drain and place on an absorbent paper.
  • In the same oil add sweet potato pieces and shallow-fry till crisp and golden.
  • Drain and place on an absorbent paper.Transfer the potatoes and sweet potatoes into a big bowl.
  • Add salt, sweet date and tamarind chutney, chaat masala, red chilli powder, cumin powder, green chilies, coriander leaves and the remaining lemon juice and mix well.
To serve transfer the mixture into a serving bowl, garnish with ginger strips and serve immediately.
Recipe taken from :
Virgin Galactic Unveils Spaceships That’ll Take Passengers Up in 2009

Virgin Galactic is the world's first spaceline. Giving you the groundbreaking opportunity to become one of the first ever non-professional astronauts. Virgin Galactic will own and operate its privately built spaceships, modelled on the remarkable, history-making SpaceShipOne.

SpaceShipTwo, which will carry passengers on a suborbital trip into space, and the WhiteKnightTwo carrier.

Sir Richard Branson, founder of Virgin Galactic said: "As Virgin Galactic gets ever closer to the start of commercial operations, we are reaching and passing many important and historic milestones. The Virgin MotherShip (VMS) Eve, the all carbon composite, high altitude WhiteKnightTwo launch vehicles, is flying superbly. SpaceShipTwo, which will air launch from Eve, is largely constructed and awaiting the start of its own test flight programme later this year."

Sir Richard continues: "Less fuel and clean fuel all add up to a space launch system which will be completely unprecedented in its low environmental impact compared with current space flight. The spaceship’s carbon footprint for each of its passengers and crew will be about a quarter of that for a return trip from London to New York, demonstrating again the extraordinary benefits that new technology can bring to the quest for clean transportation." "We believe space is on the cusp of a new industrial revolution. Virgin Galactic’s mission has always been to transform the safety, cost and environmental impact of access to space. Not just for passengers, but also for a range of important scientific purposes, and to send small satellites into orbit. The world’s scientific community is united in recognising that making better use of space will be vital to mankind’s ability to manage the huge future challenges of life back here on Earth."

Virgin Galactic said in a statement: "It incorporates both the lessons learned from the SpaceShipOne programme and the market research conducted by Virgin Galactic into the requirements future astronauts have for their space flight experience".

"It also has built-in flexibility to encompass future requirements for other scientific and commercial applications."

An SS2 simulator is now available to train the pilots.

WK2 is 23.7m-long (78ft). Its wingspan is unchanged at 42.7m (140ft), but it will now sport four Pratt and Whitney PW308 engines.

Virgin Galactic is one of several companies hoping shortly to offer space trips.

Currently, the only way to buy a trip into space is to pay for a seat on the Russian Soyuz launcher. Tickets purchased through Space Adventures cost a reported $20m and take the recipient to the International Space Station for a short holiday.
Virgin's vast experience in aviation, adventure, luxury travel and cutting-edge design combined with the unique technology developed by Burt Rutan will ensure an unforgettable experience unlike any other available to mankind.

It is these spaceships that will allow affordable sub-orbital space tourism for the first time in the history of the universe.

Source :
Jaguar - The New XK

The new XK combines Jaguar's legendary performance, with advanced technologies and sporting luxury to create a Grand Tourer with the heart and soul of a sports car.

Even standing still, the new XK looks fast. Coupé or Convertible, ultra-efficient new 5.0 Litre V8 or thrilling new 510PS supercharged, its sweeping, athletic lines and muscular rear haunches exude immense visual energy. Fast has never looked this seductive.

There are two models in the range – the XK and XKR - and each is available in coupé or convertible body style. Substantially increased power, dramatic new levels of performance and improved fuel efficiency are provided by two all-new Jaguar engines – the 5.0 Litre AJ-V8 GEN III in XK and the supercharged 5.0 Litre AJ-V8 GEN III R in XKR.

Driver enjoyment is further enhanced by the introduction of new, advanced driving technologies including Adaptive Dynamics, Active Differential Control, JaguarDrive Control™, JaguarDrive Selector™ and an all-new 6HP28 electronically controlled six speed automatic transmission.

New exterior styling reflects the heightened performance, whilst inside the redesigned cabin, the finest materials combine with contemporary craftsmanship and new colour and veneer choices to create an interior that is a perfect example of Jaguar Sporting Luxury.

Exterior Design
Even standing still, the new XK looks fast. Coupé or Convertible, normally aspirated or supercharged XKR, its sweeping, athletic lines and muscular rear haunches exude immense visual energy. Fast has never looked this seductive.

Visual energy is created by an aluminium skin stretched taut over the body structure, and with sculpted surfaces created to cut the air with aerodynamic efficiency. All XK models feature exquisite, precision detailing – complex mesh surfacing for the front grille openings, bold, technically advanced headlamps, elegant and distinctive side power vents.

To reflect the heightened performance delivered by powerful and more efficient new engines, the XK's lines have been redrawn to be even more assertive. The sculpted nose now features a dramatic new front bumper design with chrome detailed air intakes, heightening the look of power and performance.

Quality & Craftsmanship
Jaguar's unique approach to quality and craftsmanship is perfectly demonstrated inside the new XK where the finest materials and contemporary design create an environment that is sporting and luxurious.

There is an extensive choice of hand crafted wood or technical veneers, leathers and interior colourways across the range. XKR models are set apart by a number of unique R branding and styling cues, whilst craftsmanship with bespoke luxury reaches a new pinnacle with the XK.

In convertible models, there's a flawless craftsmanship in the sophisticated fabric roof. Triple-lined to deliver hushed, top-up cruising, it can be powered up or down in less then 18 seconds. And when lowered, it retracts completely into the bodywork beneath a rigid tonneau cover, so as not to compromise the XK's seductive lines.

The XK is the perfect sports car - a true grand tourer whose breadth of abilities doesn't ask the driver to choose between performance and relaxed refinement, but combines both.

Underpinning everything is its lightweight aluminium architecture, a range of powerful new V8 engines, advanced automatic transmission, and chassis dynamics that balance grip and handling with comfort and refinement - as only Jaguar knows how.

Leading Technology
The advanced technologies in the new XK are engineered to empower, not overpower, enhancing driver enjoyment. Sophisticated yet simple, XK's range of intelligent technologies include Keyless Ignition and Keyless Entry; the Driver Information Centre, which shows messages and information such as cruise control and trip computer data; and a 7 inch colour Touch-screen interface that allows easy operation of the climate control, in car entertainment and Bluetooth® compatible telephone system.

Advanced Safety Systems
All XK models feature a range of Advanced Safety Systems – including Emergency Brake Assist (EBA) and Anti-lock Braking System (ABS), Jaguar's Adaptive Restraint Technology System (A.R.T.S™), Pedestrian Contact Sensing System™, and – on XK Convertible models – a highly sophisticated roll-over protection system.

Key Standard Features
XK's extensive standard specification includes:
  • All-new 5.0 Litre V8 engine
  • All-new 6-Speed automatic transmission with Jaguar Sequential Shift™ and JaguarDrive Selector™
  • Adaptive Dynamics
  • Dynamic Stability Control
  • 18" alloy wheels and 20" alloy wheel unique to the XKR
  • Soft-grain leather sports seats
  • 7-inch full colour Touch-screen
  • Jaguar Smart Key System™ with Keyless Start
  • Available in Coupé or Convertible bodystyle

Engines 5.0 Litre V8 Petrol Coupé
5.0 Litre V8 Petrol Covertible
5.0 Litre V8 Petrol Supercharged Coupé
5.0 Litre V8 Petrol Supercharged Covertible
Cylinders/Valves per Cylinder 8/4 8/4 8/4 8/4
Bore/Stroke mm 92.5/93 92.5/93 92.5/93 92.5/93
Capacity cc 5,000 5,000 5,000 5,000
Maximum Power EEC-PS (kW) 385 (283) 385 (283) 510 (375) 510 (375)
@ rev/min 6,500 6,500 6'000-6,500 6,000-6,500
Maximum torque EEC-Nm (lb.ft.) 515/380 515/380 625/461 625/461
@ rev/min 3,500 3,500 2,500-5,500 2,500-5,500
Compression ratio:1 11.5 11.5 9.5 9.5
Transmission 6-speed automatic 6-speed automatic 6-speed automatic 6-speed automatic
0-60 mph, seconds 5.2 5.3 4.6 4.6
0-100 kph, seconds 5.5 5.6 4.8 4.8
Top Speed mph(kph) 155 limited (250) 155 limited (250) 155 Limited (250) 155 Limited (250)
Source :
Top 7 Tips to Monsoon Proof Your Car
  • Car Service: Car service is utmost important prior to monsoon season. Replace the engine oil, air filter and fuel filter. Check the suspension joints and silencer pipe because that is the most affected car part during rain. Also, check for rubber plugs that are placed under the car to prevent water to enter the car cabin. If the plugs are torn out, replace them immediately before venturing into the rainy season.
  • Car Paint: Rain water can easily damage the car paint and cause rusting. Before the season starts, make sure that the car body and other fittings are coated with anti-rust paint. An anti-moisture spray can also be used. If the car exterior has deep scratches, get them treated or else rain water will fill in those scratches and damage that particular area.
  • Car Tyres: Rain water makes the road slippery which often cause car skidding and hydroplaning. In order to avoid skidding, it is essential to check the tyre treads. If the tyre treads are not deep, the vehicle is likely to skid on slippery road. The minimum tread is considered to be 1.6 mm in depth.
  • Car Headlights: Check the working of the headlights. This is very important for monsoon driving. If there are any cracks in the in light clusters, replace them before you drive your car in the rain. Water seeps in from the cracked holes and damages the bulb and other associated electrical parts.
  • Car Brakes: Rain water moistens the brake drums which can cause lower braking efficiency. In order to avoid this, it is advisable to use the brake on and often. Keep the braked well-oiled so that in case of emergency, it is safe to skid a car to stop on slippery road.
  • Car Interiors: Water may flow into the car’s interior and cause damage to the car mats, flooring, seat covers and even some of the electronic wirings that are fitted under the carpet. Apart from causing damage to the interiors, it will also create a bad odour. In order to prevent dampness and foul smell, replace the existing mats, covers and carpets with rubber and plastic mats. If possible roll a waterproof electrical tape on the wires to prevent any kind of short circuit in the car.
  • Car Covers: Car covers also play a major role to prevent premature rusting of cars. Buy a waterproof car cover before the monsoon starts. When not in use, keep the car covered with the cover. This is because rain water causes most damage to the paint and chrome finish of the car. Try and look out for a cover that has roof vents. This will allow moisture and damp to escape from the car even if it is covered.
How to clean and inspect a disc brake caliper

Clean all metal parts with isopropyl alcohol. Then clean out and dry the grooves and passageways with compressed air. Make sure the caliper bore and all component parts are thoroughly clean. Check the cylinder bore and piston for damage or excessive wear. Replace the piston if it is pitted or scored or if the chrome plating is worn off.

How To Get Rid Of Musty Smell From The Air Conditioner
If you experience that unpleasant musty smell from the vents when the air conditioner is turned on, you can try one of the odor treatment you can buy in your local auto accessories store. It kills the bacteria and removes that mildew smell. Simply spray into outside air intake vent (check directions on the can).  Clogged air conditioner drain tube, accumulation of leaves & other debris under the cowl cover also may cause damp mildew smell. Ask the mechanic to check it when you do your next oil change.

Source :

Tips to take care of yourself during monsoons

The cool showers are refreshing but they bring with them an increased susceptibility to a lot of diseases that are peculiar to the monsoon.

Diseases that spread during the season are basically water borne and gastrointestinal.

Typhoid, diarrhea and jaundice are common and so are diseases like malaria, chikunguniya and dengue caused by mosquitoes. Also one comes across cases of viral attacks and coughs and colds.

From the point of view of Ayurveda
The beginning and end of the rainy season are troublesome periods. The initial days of the monsoon can cause problems for the body because of the sudden transition from dry heat to humid rain-soaked days.

During summer
The body weakens due to the heat and it especially affects the digestion. This is further weakened during the rains due to the vitiation of vaata (one of the triads that govern physico-chemical and physiological activities of the body in a balanced state) and other doshas.

During monsoon
Intestinal functions along with the digestive system become weak, and thus the body is highly susceptible to any kind of infection. Therefore always eat light food.

Panchakola choorna (powder containing dried ginger, long pepper, root of long pepper, piper chava and leadwort), if used with food, is found to aid digestion. This choorna is available at many Ayurvedic stores.

To maintain normal digestive power
Take old barley, wheat and old rice along with meat and/or vegetable soup. Use honey liberally in your diet. If the days are cooler due to heavy rains, take a diet that is sour, salty and oily. These serve as an effective antidote to the vitiation of vaata during the rainy season.

Maximum infections during this season are water borne and hence do not drink water, which is not properly boiled and stored. Drinking water should be boiled at least for 10 minutes and properly filtered. It is best to drink warm water with the meals for easy digestion. Avoid consuming stale food. Remember to cook vegetables well and steam them properly to kill germs.

Diabetic patients need to take extra care of their feet during the monsoon season and should not walk barefoot since the soil almost turns into a reservoir for all types of germs during the rains. A sesame oil massage, especially for the feet is good for diabetics.

Asthmatic patients also need to take special care during monsoon and they should ensure that there is no accumulation and seepage of water in the vicinity of their residence since that will cause severe health problems. They should also ensure that fungus does not grow on wooden furniture and other articles like shoes and leather bags.

Living areas should be made mosquito-free. If water tends to stagnate in your locality or compound, sprinkle a few drops of kerosene or any vegetable oil on the water to check mosquito breeding.

Abstain from sleeping during the daytime; avoid drinking untreated water, and moving about in the sun after a spell of rain. Wear light and clean apparel and try to keep the rooms devoid of humidity.

Thus a little effort on your part coupled with care and caution can really help you enjoy this monsoon to its fullest.

Source :
What causes a rainbow?

As light is made up of a collection of many colors: red, orange, yellow, green, blue, indigo, violet. That is why a prism can take in white light on one side and produce its own mini-rainbow on the other side. To understand rainbows, you have to start by understanding what is happening inside a prism to let it separate white light into its colors.

A prism is a triangular piece of glass or plastic. To get it to produce a mini-rainbow, you allow a narrow strip of white light to fall on one face of the triangle, like this:

The dispersion of colors in a prism occurs because of something called the refractive index of the glass. Every material has a different refractive index. When light enters a material (for example, when light traveling through the air enters the glass of a prism), the difference in the refractive index of air and glass causes the light to bend. The angle of bending is different for different wavelengths of light. As the white light moves through the two faces of the prism, the different colors bend different amounts and in doing so spread out into a rainbow.

In a rainbow, raindrops in the air act as tiny prisms. Light enters the raindrop, reflects off of the side of the drop and exits. In the process, it is broken into a spectrum just like it is in a triangular glass prism, like this:

The angle between the ray of light coming in and the ray coming out of the drops is 42 degrees for red and 40 degrees for violet. You can see in this diagram that the angles cause different colors from different drops to reach your eye, forming a circular rim of color in the sky -- a rainbow! In a double rainbow, the second bow is produced because droplets can have two reflections internally and get the same effect. The droplets have to be the right size to get two reflections to work.

Fascinating Facts About the Natural Healing Power of Bananas

  • Energy Boost: Bananas contain three natural sugars - sucrose, fructose and glucose combined with fiber. A banana gives an instant, sustained and substantial boost of energy. Research has proven that just two bananas provide enough energy for a strenuous 90-minute workout. No wonder the banana is the number one fruit with the world's leading athletes. But energy isn't the only way a banana can help us keep fit. It can also help overcome or prevent a substantial number of illnesses and conditions, making it a must to add to our daily diet.
    • Nerves: Bananas are high in B vitamins that help calm the nervous system.
    • Anemia: High in iron, bananas can stimulate the production of hemoglobin in the blood and so helps in cases of anemia.
    • Depression: According to a recent survey undertaken by MIND amongst people suffering from depression, many felt much better after eating a banana. This is because bananas contain tryptophan, a type of protein that the body converts into serotonin, known to make you relax, improve your mood and generally make you feel happier.
    • Blood Pressure: This unique tropical fruit is extremely high in potassium yet low in salt, making it perfect to beat blood pressure. So much so, the US Food and Drug Administration has just allowed the banana industry to make official claims for the fruit's ability to reduce the risk of blood pressure and stroke.
    • Brain Power: 200 students at a Twickenham school (England) were helped through their exams this year by eating bananas at breakfast, break, and lunch in a bid to boost their brain power. Research has shown that the potassium-packed fruit can assist learning by making pupils more alert.


Shoe Polish
- want a quick shine on your shoes? Take the inside of the banana skin, and rub directly on the shoe. Finish with dry cloth. Amazing fruit!

So, a banana really is a natural remedy for many ills. Perhaps it's time to change that well-known phrase so that we say, 'A banana a day keeps the doctor away!'



MAK BOAT XP a high premium diesel engine oil confirming to API CH – 4 for fishing trawler was launched by Bharat Petroleum Corporation Ltd.

It is a High performance Diesel Engine oil suitable for turbo charged & naturally aspirated diesel engines for fishing vessels. It is formulated by using superior quality base oil and unique additive technology.

This product provides excellent protection of engine & its components under all operating conditions, especially under marine environment thereby reducing maintenanace. It also ensures cleanliness of engine parts by reducing harmful deposits & sludge, through its latest technology  - additive chemistry and enhances oil service life.

MAK Boat XP is recommended for naturally aspirated/ turbo charged diesel engines, models of Ashok Leyland 411 & 412 and other OEM’s powering all fishing boats & trawlers.

It is said ‘BETTER THE BASE OIL  - BETTER THE LUBRICANT’  and that is what Bharat Petroleum has always delivered to its customers.