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ENGAGING WITH OUR CUSTOMERS
While the consumer moved away from Fuel Stations to service stations or mechanic it was critical to establish a strong linkage with consumers to enhance brand equity. Therefore, organising consumer or influencer engagement activities became a sustained effort. We created a number of interesting programmes for customers.
MAK organises these programmes at the Fuel Station or in the open market.
These are promotional activities where the oil is changed
In these meets, mechanics are given lubricant-related information.
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