Reinforcing the customers' trust
With the aim of reinforcing customer trust, we at Bharat Petroleum introduced the Pure for Sure (PFS) program at Bharat Petroleum fuel stations to assure our customers of our commitment to provide the purest fuels and services.
The Pure For Sure program triggered a whole new movement in the fuel retailing industry in India, which was a recognition of the consumers’ need for trustworthy and reliable fuel stations.
Launched on 15th August, 2001, the programme made the first ever promise of purity and service at fuel stations. Our Pure for Sure promise comes with the assurance of Pure Fuel at the right quality & quantity, courteous service and fuelling efficiency for our customers.
At every Pure for Sure fuel station, we ensure 100% quality to our customers from our supply points to the consumers’ fuel tank; a clean and welcoming atmosphere for customers and a healthy environment for the forecourt service personnel along with personalized and efficient service to our consumers. We also extend the Pure For Sure promise with a plethora of value added initiatives including loyalty memberships, payment solutions, convenience stores, restaurants, ATMs and more...
The Pure for Sure standards are maintained through several stringent measures from safeguarding the product in transit to fully automated fuel stations and specialized facilities and services. Pure For Sure fuel stations are subject to frequent audits conducted at regular intervals. These audits are conducted by independent and reputed third party certification agency to maintain credibility. To supplement the Third party certifications, we also carry out intensive inspections and mystery audits on a consistent basis to provide customers with a truly ‘Pure For Sure’ experience.
The network of Pure For Sure fuel stations stands at 8,183 outlets delivering pure fuel every day and helping us in fulfilling our ultimate aim of inspiring trust in our fuel stations.