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Lubes as a category has a typical characteristics of FMCG industry where Brand equity plays a vital role. Therefore, we as lubes business have leveraged both ATL and BTL routes to enhance brand equity of MAK brand.

In addition to the ATL activitiy, especially electronic and print media, MAK had been very active in numerous BTL activities be it Nukkad Nataks or one day wonders or any promotional programmes at the point of purchase. The consumer & influencer engagement activities have now become the core activities at the market level giving thrust to the brand building effort of MAK.


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