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INDUSTRY ENGAGEMENT PROGRAMME

INDUSTRY ENGAGEMENT PROGRAMME

Lubes as a category has a typical characteristics of FMCG industry where Brand equity plays a vital role. Therefore, we as lubes business have leveraged both ATL and BTL routes to enhance brand equity of MAK brand.

In addition to the ATL activitiy, especially electronic and print media, MAK had been very active in numerous BTL activities be it Nukkad Nataks or one day wonders or any promotional programmes at the point of purchase. The consumer & influencer engagement activities have now become the core activities at the market level giving thrust to the brand building effort of MAK.

VIDEO GALLERY

  • MAK, KE_Youtube_thumb
  • Greetings to all customers on BPCL Foundation Day, 2015_Youtube_thumb
  • Bharat Petroleum Energizing a Billion Lives_Youtube_thumb
  • BPCL Safety Anthem_Youtube_thumb
  • Automation - Technology for our customers_Youtube_thumb
  • The Foundation day AV (Hindi) - 2014_Youtube_thumb
  • BPCLs CSR Initiatives_Youtube_thumb
  • BPCL - Pipeline Safety_Youtube_thumb
  • e Bharat Gas -Precautionary measures_Youtube_thumb
  • Speed by BPCL_Youtube_thumb
  • BPCL Aviation - Every drop of oil is energizing skies_Youtube_thumb
  • MAK 4T_Youtube_thumb
  • BPCL - MAK Lubricants_Youtube_thumb
  • MAK Lubricant Makes it Possible_Youtube_thumb
  • Touching & Energizing Lives_MAK Lubricants_Youtube_thumb
  • MAK Lubricants - Possible Hai_Youtube_thumb
  • Inside India Best Known Companies - Bharat Petroleum Corporation Limited_Youtube_thumb
  • Bharat Petroleum- Song on Safety (Suraksha)_Youtube_thumb
  • Bharat Petroleum Corporation Recruitment - 2015_Youtube_thumb
  • Bharat Petroleum_Youtube_thumb
  • EMPOWER Women Day @ Bharat Petroleum_Youtube_thumb
  • BHARAT PETROLEUM.mp4_Youtube_thumb
  • BPCL - Speed + Mak Ad_Youtube_thumb
  • Bharat Petroleum Corporation Limited_Youtube_thumb
  • Saina Nehwal Joins Swachh Bharat Campaign with Bharat Petroleum - 6TV Telangana_Youtube_thumb
  • Distribution Of LPG From Bharat Petroleum
  • E A Vimal Nathan, General Manager (Logistics) Retail, Bharat Petroleum_Youtube_thumb
  • Beautiful and Motivational MAK lubricant bharat petroleum TVC with VICKY ARORA t_Youtube_thumb
  • BPCL ED KR Refinery_Youtube_thumb
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb
  • PFS Vaada Nahi Daava_Youtube_thumb
  • BPCL ED Aviation_Youtube_thumb
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb
  • Chairman & Managing Directors Greetings to Customers on Ruby Anniversary of BPC_Youtube_thumb
  • Abhishek Kumar on his experience with BPCL_Youtube_thumb
  • Human Hearts_Youtube_thumb
  • OISD Award for BPCL_Youtube_thumb
  • BPCL Automation_Youtube_thumb
  • Amitabh Bachchan Message on #GiveItUp_Youtube_thumb
  • Mak 4T NXT_Youtube_thumb
  • ED Speech at Kochi Refinery_Youtube_thumb