Always ahead of our times, powered with latest technology, we have added 6,110 Fuel Stations taking our robust network to over 15,400. Spread across the length and breadth of the nation, this network offers reliability and convenience to our customers.
With the changing times and ever evolving consumer landscape, during the last decade, triggered urbanization and modernization of the fuel retailing industry. We once again took the lead with the launch of sophisticated network automation protocol taking Indian fuel retailing to a new exclusive domain of integrated and online fuelling.
Branded “Automation for Sure”, this new retail network automation system installed at our Fuel Stations across the country was an amalgamation of hardware and software which captures, records & preserves each fuel transaction & each fuel handling activity online for customer enablement.
‘Pure for Sure’ – our pioneering Quality & Quantity Assurance, was upgraded to modern, technology-enabled ‘Pure for Sure Platinum’ Fuel Stations, in 2011, across urban and highway markets, promising a fresh and welcoming environment.
Pure For Sure Platinum is an all-out effort to strengthening the relationship between the company and its customers, and by all means, we at Bharat Petroleum stand for our tagline for PFS Platinum, "Vaada Nahi Daava!!!”. Today we have strength of 7,102 ‘Pure for Sure’ and 1,539 Pure for Sure - Platinum’ Fuel Stations, we ensure that our customers experience a truly 'Pure For Sure' experience.
We have taken our ‘Pure for Sure’ to GenNext to further enhance the fueling experience. The NextGen Pure for Sure proposition offers Assurance, Transparency, Experience, Peace Of Mind, Best in class value and Convenience to our customers.
Our SmartFleet Loyalty Card, first-of-its-kind loyalty programme launched in India, was upgraded in 2018, to integrate SmartFLeet with Automation and Electronic Payment to eliminate human intervention to ensure ‘We Bill, What we Fill!’. Today with more than Rs. 34 thousand Crore turnover and a customer base of around 4 lakh customers, SmartFLeet is one of the most admired Fuel Loyalty Programme in the country.
We also launched BPCL-SBI Credit Card, the fastest growing urban loyalty co-branded card, which has redefined urban fuel retailing loyalty, with instant redemption facility and best-in-class savings, catering to more than 4 lakh happy customers – numbers which are growing every day.
Consumption growth in rural India has outpaced urban spending. Bharat Petroleum introduced UMANG – a comprehensive marketplace to cater to the rural customer base offering them solutions for household and business needs, which has enabled rural population with facilities like, Remittances, Bill Payments & Recharges, Assisted Online Shopping, Transactions on Government Online Portals, at our 1,024 Fuel Stations.
Bharat Petroleum’s widespread network of fuel stations is backed by a vast distribution network of installations, depots and despatch units. 80% facilities are Fully Automated with 98% Automation up-time. These facilities are accredited with international systemic, environmental and HSSE Certifications. During the last 10 years, we have added 620,000 KL tankages to cater to the growing automotive fuel consumption.