Retail Outlets

Making A Difference through Innovative Retailing

Bharat Petroleum's efforts have all along been to build a superior understanding of customer needs and relentlessly work towards fulfilling these needs. Bharat Petroleum is consciously working towards providing added value to customers, both in fuel and non-fuel areas. Initiatives, some of them pioneering efforts, have been introduced based on need gaps articulated by consumers during focus group discussions and extensive market research.

Recognising that the basic need of the customer is pure quality and correct quantity of fuels. As one of the major initiatives in this direction, Bharat Petroleum has triggered a virtual movement at select Retail Outlets (Petrol Pumps) to guarantee pure quality and correct quantity to its customers. This 'Enhanced Fuel Proposition' movement, which is the sign of a new revolution, has been gaining nation-wide momentum after its initial launch at a few centres. Retail Outlets enrolled in the movement display the 'Pure for Sure' signage very prominently at the Outlet.

Bharat Petroleum's efforts began with remodelling and upgrading Retail Outlets to world class standards back in 1996. Retail Outlets have been equipped with state-of- the-art modern infrastructure, including the Multi Product Dispensers to pre-set price and quantity of fuel and Electronic Air Gauges facilitating precise inflation of tyres. Attractive Canopies are suitably designed to provide shelter and adequate lighting of the forecourt at most Retail Outlets.

On the Non-Fuel front, Bharat Petroleum has introduced the Errand Mall concept successfully at select markets. Called the 'In & Out' , these malls offer the customer a broad range of facilities and brands to choose from. ATM's, Cybercafe, Courier services, Laundry, Photo Studio, Music, Fast Food, Greeting Cards, Courier Services, Bill Payments, Movies / Entertainment Tickets, etc. have made Bharat Petroleum's Retail Outlets a happening place and indeed an rewarding experience for motorists.

To make life more convenient and rewarding for customers, Bharat Petroleum has introduced the 'Petro Card™' for individual customers and the 'SmartFleet Card' for fleet owners. Using the Petro Card entitles the customer to PetroMiles under the PetroBonus rewards programme.

Bharat Petroleum has also pioneered the concept of convenience stores at select petrol pumps that operate under the name 'Bazaar'. These Bazaars provide a wide range of convenience items and fast foods to customers in a clean, air-conditioned and friendly environment.