the basic need of the customer is pure quality and correct quantity of
fuels. As one of the major initiatives in this direction, Bharat Petroleum
has triggered a virtual movement at select Retail Outlets (Petrol Pumps)
to guarantee pure quality and correct quantity to its customers. This
'Enhanced Fuel Proposition' movement, which is the sign of a new revolution,
has been gaining nation-wide momentum after its initial launch at a few
centres. Retail Outlets enrolled in the movement display the 'Pure
for Sure' signage very prominently at the Outlet.
Bharat Petroleum's efforts began
with remodelling and upgrading Retail Outlets to world class standards
back in 1996. Retail Outlets have been equipped with state-of- the-art
modern infrastructure, including the Multi Product Dispensers to
pre-set price and quantity of fuel and Electronic Air Gauges facilitating
precise inflation of tyres. Attractive Canopies are suitably designed
to provide shelter and adequate lighting of the forecourt at most Retail
On the Non-Fuel front, Bharat Petroleum
has introduced the Errand Mall concept successfully at select markets.
Called the 'In & Out' , these malls offer the customer a broad
range of facilities and brands to choose from. ATM's, Cybercafe, Courier
services, Laundry, Photo Studio, Music, Fast Food, Greeting Cards, Courier
Services, Bill Payments, Movies / Entertainment Tickets, etc. have made
Bharat Petroleum's Retail Outlets a happening place and indeed an rewarding
experience for motorists.
To make life more convenient and
rewarding for customers, Bharat Petroleum has introduced the 'Petro
Card' for individual customers and the 'SmartFleet Card'
for fleet owners. Using the Petro Card entitles the customer to PetroMiles
under the PetroBonus rewards programme.
Bharat Petroleum has also pioneered
the concept of convenience stores at select petrol pumps that operate
under the name 'Bazaar'. These Bazaars provide a wide range of
convenience items and fast foods to customers in a clean, air-conditioned
and friendly environment.